About Phoenix Academy
Education at the heart of everything we do
Phoenix Academy of Acupuncture and Herbal Medicine trains practitioners in classical Chinese herbal medicine. Backed by our sister company, Phoenix Medical, and in partnership with Shanghai University of Traditional Chinese Medicine, we have taught over 1,000 students to date.
Our mission
To promote Traditional Chinese Medicine globally. That is why we value our students, our future ambassadors, above all else.
Our Diploma in Chinese Herbal Medicine is dedicated to cultivating a new generation of confident, skilled practitioners grounded in the classical principles of Traditional Chinese Medicine. With Phoenix Medical and respected educators from the UK and China, we deliver a rigorous, clinically focused curriculum that blends timeless herbal wisdom with modern application.
We make this education accessible to working professionals through flexible, hybrid learning. By fostering deep understanding, critical thinking and hands-on clinical experience, we help our students restore health and wellbeing in their communities and strengthen the global presence of Chinese medicine.
Our vision: a future where Chinese medicine is trusted, respected and accessible worldwide.
Our story
From roots to recognition
Phoenix Medical was founded in 2011 as a UK distributor of high-quality, compliant Chinese medicine products. It has since grown into a leading force in Traditional Chinese Medicine across Europe, advancing clinical research, regulatory standards and international collaboration.
Phoenix Academy grew from that work. Today we offer an accredited diploma, specialist training and study trips for healthcare professionals, and we continue to invest in quality, research and education, building bridges between traditional medicine and modern healthcare.
Milestones
Over a decade of education and innovation
2012–13
Approved under the RCHM Supplier Scheme. Education programmes and academic exchanges with SHUTCM begin.
2015
Two-year Herbal Diploma launched, accredited by ATCMAB. Co-founded the European Association of Jing Fang TCM.
2018
Hosted the International Jing Fang Conference with experts from 23 countries.
2019
Led a UK–China clinical trial on COPD with the University of Southampton and Beijing University of Chinese Medicine.
2021
Our first virtual diploma cohort graduated, and online CPD expanded.
2023
Helped establish the UK Centre of Chinese Medicine, hosted the UK–China Health Conference, and expanded our diploma in line with EHTPA standards.
Why Phoenix Academy
What makes us different
Leading partners
We work with Shanghai University of TCM, Beijing University of Chinese Medicine and China Medical University (Taiwan), giving students access to the SHUTCM library and study trips abroad.
World-class lecturers
Our faculty are seasoned practitioners with decades of experience in China and the UK, joined by renowned guest lecturers.
The Phoenix family
As part of Phoenix Medical, students use our in-house dispensary, receive samples of the 125 herbs they study, and can source the same quality herbs after graduating.
Lifelong learning
Education doesn’t stop at graduation. We keep adding programmes and training to support practitioners at every stage of their career.
Study with Phoenix Academy
Discover our EHTPA-accredited Diploma in Chinese Herbal Medicine, or talk to our team.